Website concept based on open-source research — organizational approval required before publication.

Mother-founded in Jordan · 2011

A future where every child in Jordan can breathe freely.

We turn evidence, education and public advocacy into stronger protection from tobacco smoke, nicotine addiction and industry marketing.

Explore our work Use our resources
2020WHO World No Tobacco Day Award
1.2MFacebook followers in the July 2026 snapshot
A Tobacco Free Jordan representative in a red suit at an awareness stand
Guests attending a Tobacco Free Jordan event
Tobacco Free Jordan representatives receiving an award
Cover of the 2023 report Protecting Jordanian School Children from Tobacco Advertising Tactics
Featured research Tobacco marketing around schools See the findings
7 mothers founded Tobacco Free Jordan

Why this matters

Tobacco harm is measurable — and preventable.

42%

of Jordanian adults smoked tobacco

Adults aged 18–69 · Jordan STEPS 2019

22.6%

of surveyed UNRWA students used a tobacco product

Students aged 13–15 · UNRWA Jordan GYTS 2022

JOD 1.6B

estimated annual economic loss

WHO/UNDP investment case · 2015 basis

2011 The mothers behind Tobacco Free Jordan gathered at an advocacy event
Children should not have to grow up surrounded by tobacco smoke.

Our story

Concerned mothers became a national civil-society voice.

Tobacco Free Jordan began with mothers refusing to accept children’s unavoidable exposure to tobacco smoke. Founded by seven mothers in 2011, it grew from the earlier Women Against Indoor Smoking movement into an organization combining public education, research, policy advocacy and community action.

Mission

Protect children, young people and communities from tobacco-related harm through awareness, evidence, law enforcement and accountable public policy.

Vision

A tobacco-free Jordan where every child can learn, play and grow in clean air.

Explore the timeline

What we do

Protection built through education, evidence and enforcement.

Programmes are organized around public need — children, schools, policy, research, families and clean environments.

01

Children & youth

Prevent initiation, reduce second-hand-smoke exposure and protect young people from tobacco and nicotine marketing.

School programmes · youth media · peer action
02

Policy & enforcement

Support implementation of Public Health Law No. 47/2008 and stronger compliance with smoke-free, advertising and sales-to-minors rules.

Monitoring · policy dialogue · public advocacy
03

Research & monitoring

Generate evidence on retail access, marketing around schools and tobacco-industry interference so decision-makers can act.

Field studies · policy indices · practical recommendations
04

Public awareness

Create culturally relevant messages across television, radio, social media, cartoons, songs, events and community action.

Mass media · family health · environmental action

Featured evidence

What children encounter within 150 metres of school.

The 2023 field study by Tobacco Free Jordan and the King Hussein Cancer Center documented tobacco and nicotine product availability, promotion and legal violations around sampled schools in two Amman districts.

Open the 2023 report

Local field study, not a nationwide prevalence estimate.

Children and supporters gathered at a Tobacco Free Jordan community event Original research · Amman
94schools included
213shops inspected
69.0%sold tobacco or nicotine products
20%of visits observed children buying single cigarettes or loose waterpipe molasses
≈43%of cigarette-selling shops displayed cigarettes visibly from outside

Evidence of impact

From community action to regional recognition.

The strongest public evidence combines TFJ-led work, documented collaborations and external recognition. Consortium metrics are clearly labelled.

2020

World No Tobacco Day Award

Tobacco Free Jordan was officially listed by WHO among the Eastern Mediterranean Region awardees.

View the WHO announcement
Campaign collaboration

United Against Tobacco — Jordan

Tobacco Free Jordan helped review campaign content in a partnership focused on protecting children from second-hand smoke.

≈10Mtotal campaign reach
12Msocial impressions
1.3Mdaily radio reach

Campaign-wide consortium metrics — not TFJ-only impact.

Campaign archive

Public health made visible, memorable and local.

Protecting Jordanian School Children report cover 2023
Research & advocacy

Protecting schoolchildren from advertising tactics

A field study mapping sales, visibility and legal violations around schools in two Amman districts.

National anti-smoking student drawing competition event in 2019 2019
Youth engagement

National anti-smoking drawing competition

More than 500 submissions from public, private and UNRWA schools; 22 students were recognized.

Basketball anti-smoking campaign creative from 2018 2018
Creative media

You smoke, you choke the game

A sports-led visual campaign connecting smoking with performance, participation and public space.

United Against Tobacco campaign creative about children and second-hand smoke 2023–24
Second-hand smoke

United Against Tobacco — Jordan

Radio, social media and community distribution focused on protecting children from second-hand smoke.

Prototype images are reference assets from the research dossier. Obtain ownership, consent and re-use clearance before publication.

Milestones

Fifteen years of action — from a mothers’ movement to international policy engagement.

A date-led archive keeps campaigns transparent, prevents outdated work from appearing current and makes long-term progress visible.

  1. 2010
    Women Against Indoor Smoking begins

    An online and community movement led by concerned mothers.

  2. 2011
    Tobacco Free Jordan is founded

    Seven mothers establish the organization.

  3. 2016
    Smoke-free U-17 Women’s World Cup

    Advocacy supports a smoke-free international sports event in Jordan.

  4. 2020
    WHO recognition

    World No Tobacco Day Award for the Eastern Mediterranean Region.

  5. 2023
    School-zone research published

    Evidence on tobacco retail and promotion around schools in Amman.

  6. 2024–26
    Regional and international policy profile

    WHO expert consultation, GATC governance and a Johns Hopkins expert lecture.

Dr Larissa Al-Uar speaking in an interview
Publicly documented profile Dr Larissa Al-Uar, BDS

Public-health leadership

Jordanian evidence connected to global tobacco-control practice.

Public sources describe Dr Larissa Al-Uar as a Tobacco Free Jordan co-founder and Secretary General in WHO’s 2024 report, a Global Alliance for Tobacco Control board member and a contributor to research and policy monitoring.

Current board titles and biographies must be confirmed directly with TFJ before launch.

Research & resources

Evidence people can find, understand and use.

The website should become the authoritative, searchable archive for reports, policy evidence, educational media and campaign history.

Report · 2023

Protecting Jordanian School Children from Tobacco Advertising Tactics

Original field research by Tobacco Free Jordan and the King Hussein Cancer Center.

Open PDF WHO report · 2024

Expert consultation on tobacco use among women and adolescents

External validation of TFJ’s origin, programme model and regional experience.

Open PDF Policy monitoring · 2025

Jordan Tobacco Industry Interference Index

Jordan scored 80 and ranked 89 of 100 countries; a lower score is better.

View country profile
Educational media

Cartoons, songs, stories and expert conversations

Embed media from official and publisher channels rather than downloading or re-uploading copyrighted files.

▶No Smoking — Cartoon Film ▶Laliltadkheen Jordan — English subtitles ▶Forward-looking measures for tobacco control

Take action

Awareness becomes protection when people act together.

Citizens, schools, health professionals, journalists and public institutions can document violations, share reliable information and make smoke-free environments the norm.

Partner with us

Contact

Connect with Tobacco Free Jordan.

For partnerships, media, research and educational collaboration, use the publicly listed contact details below.

Emailtobaccofreejordan@gmail.com Telephone+962 7 8921 7771
BaseAmman, Jordan
Website shown in official materialssmokefreejo.com
General inquiry

Start a conversation

This prototype opens your email app; it does not store form data.

Evidence notes

Sources and definitions

The prototype uses dated, population-specific figures from the research dossier. It does not combine incompatible definitions such as smoking, tobacco use, nicotine use, survey estimates and modelled estimates.

S01 · WHO expert consultation, 2024Founding, programme model, mission and public role. S05 · TFJ/KHCC school-zone report, 2023Primary field research and public contact details. S03 · WHO award announcement, 2020Official confirmation of recognition. S08 · Jordan STEPS tobacco fact sheet, 2019Adult smoking and vaping indicators. S10 · UNRWA Jordan GYTS, 2022Youth tobacco use, exposure and access among surveyed UNRWA students aged 13–15. S09 · WHO/UNDP investment caseModelled deaths, economic burden and return on investment.
Before publication

Image and partner rights

The campaign and event images in this prototype are visual references extracted from the research dossier. They are not publication-cleared assets.

Prototype workflow

Report a tobacco-control violation

This is a non-submitting design prototype. Connect it to a TFJ-approved secure workflow, privacy notice, safeguarding process and data-retention policy before use.